I started in August of 2023.
I thought I knew what I was doing.
How hard could it be to talk.
Daily. For a living.
Boy was I ever in for a surprise.
What didn’t surprise me but reminded me from the many years in the gym.
Reps beat everything.
Not gear. Not hooks. Not perfect outlines.
Reps.
You show up.
You get punched by reality.
You adjust.
You show up again.
That loop turns amateurs into pros
and someday into today.
Not oneday when I’m ready.
What reps revealed to me:
Clarity follows exposure.
The mic makes your thinking legible.
The audience edits you better than your notes ever will.Consistency compounds.
Trust grows when you show up on the days you don’t feel like it.
That’s when people decide you’re for real.Imperfection converts.
Mistakes aren’t deal breakers—they’re proof of life.
The camera punishes performance. It rewards presence.Topics don’t scale. Systems do.
Same start time. Simple run-of-show. Ruthless 80/20 prep.
The show gets stronger because the process gets simpler.Community > Virality.
Ten people who show up every morning will change your life
more than ten thousand drive-by views.
If you’re still waiting for the perfect concept, the clean backdrop, or the brand-new lens, you’re not protecting quality, you’re protecting your ego.
The audience doesn’t need your polish.
They need your reps.
If I had to start again tomorrow—
I’d do it all the same.
Because every mistake taught me something the shortcuts never could.
If I’d changed anything, I wouldn’t have learned what I learned.
The reps were the reward.
Ready to build yours?
Subscribe to Inside the Lab — where I break down how to launch your own LIVE conversation and, when you’re ready, join the Mornings in the Lab LIVE Network.
This is where reps become results.
And conversations become movements.
