Inside the Lab: The LIVE Conversation Playbook

Inside the Lab: The LIVE Conversation Playbook

This Week in the Lab: Why I Rebuilt the Opening Segment (Again)

Keith Bilous's avatar
Keith Bilous
Mar 12, 2026
∙ Paid

Something wasn’t landing.

I could feel it before I could explain it. Day 1 of the new push and there was this - lag. Not technical. Not audio. Something in the room. The opening was running and nobody was leaning in.

That’s the thing about LIVE. It tells you the truth immediately. You don’t get to fix it in post. You don’t get to reread your newsletter dr…

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