Inside the Lab is not a typical newsletter.
It’s a hybrid publication + operating system that teaches people how to:
Build their own live conversation (the modern equivalent of starting a show or media brand),
Develop confidence and leadership presence,
Convert that visibility into income, clients, or community growth.
It’s behind-the-scenes, high value, and actionable — think: the intersection of Harvard Business Review meets Creator Playbook, but through your personal, conversational lens.
Meet The Founder:
Meet Keith
✳️ Upgrade to Paid: Join The LIVE Conversation Playbook
You’ve been watching me build this thing in public.
Now I’m opening the notebook.
Inside the Lab: The LIVE Conversation Playbook is where I share the exact frameworks, tools, and reps behind building authority through live conversation. The same system that built Mornings in the Lab with Keith, Jon & Friends.
👇 What You Get as a Paid Member
🎬 The Playbook (Weekly Posts)
Real behind-the-scenes strategy on how to design, host, and grow your own live show — from studio setup to storytelling to distribution.🧰 Scripts, Templates & Run-of-Shows
The same frameworks we use every morning in the Lab — plug-and-play templates you can use immediately.🎥 Private Video Breakdowns
Step-by-step training clips showing how to start, structure, and scale your live conversation in as little as 60 minutes a week.🌐 Community & Opportunities
Access to live office hours, early invites to Network openings, and your name on the radar for the Founding 100 creators.
💳 Membership Options
Free – $0
A taste of the Playbook — occasional essays and public insights.Paid – The Playbook – $18/month or $180/year
Full access to every framework, post, and behind-the-scenes breakdown.Pro – The Lab Insider – $49/month
Everything above plus private livestream Q&A, advanced templates, and early access to future launches.
🧠 Why Upgrade?
Because the world doesn’t need another post or podcast. It needs more leaders willing to go LIVE.
You’re not buying information.
You’re buying momentum — a mirror, a mic, and a system to build in public, one rep at a time.
In a world built on edits, the bold go LIVE.
🔴 Join Inside the Lab today — and start your own LIVE conversation.
Before there’s an audience, there’s a habit. Start yours.
— Keith
